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Internet Marketing Strategies That Work

Sunday, April 27, 2008

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One way to increase traffic to your site is through teaching a course. Choose a topic that you are well versed in, and write out step-by-step instructions that are easy to follow. Then separate each part and include them in an autoresponder where emails can be sent out with your ads attached to the top or bottom of each page. You can also use your autoresponder service to invite visitors to join through an online form. The more that sign up, the more will discover your products and services.

A good way to get free advertising is to create your own directory. Use a specific industry topic and place your own ad or banner at the top. Then you can make it available for others to list themselves in your directory by inviting them to add links to their website through an exchange program. Soon your directory will grow and advance while links to your site can be found across the web. If you need a guide to help your setup process go smoothly, search for “link exchange software”.

Another strategy is to publish a significant e-zine that comes out monthly. The recommended method is with an Adobe .PDF file as a book format. Each issue could include several articles as well as features like industry tips, advice, popular sites or quotes. Take advantage of multimedia technologies and full-color graphics. You would then have the potential to charge a monthly rate as well as sell advertising spots.

Lastly, setting up your own “Tip of the Day” can be a great way to target your area of expertise. There are many ways to make this work to benefit your products and services. Here are a few of the ways: an autoresponder, a blog, an audio file, an RSS feed or even in a targeted box on your website. Have your tip include your own ad that is specific to your product or service that you are targeting. This will provide a subtle reminder of where to go to find out more.

If you find ways to customize Internet Marketing strategies to your products of services, you are likely to experience more traffic as well as sales. You will find that the Internet provides many affordable options to help expand your business.

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