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Email is still, hands down, THE best way to launch a new program or product. Unfortunately, most women entrepreneurs are skittish about using email frequently enough. Others don’t understand how to effectively use the medium.
Now, my internet marketing tip is NOT that you send your list an email every five minutes. We all know how annoying THAT is!
BUT...I hear from too many business coaching clients that they send out one, maybe two emails, and then expect to sit back and watch their programs fill and their products leap off the shelves.
It just doesn't work that way.
Your prospective clients are busy. They’re not focused on what you’re so generously offering. Doesn't that sound like YOU on the receiving end of an email offer?
So, to earn their attention, you need to send multiple emails. Make your message catchy, authentic and fun to read. Now, before you balk and tell me you "don't want to be one of THOSE kinds of marketers," please hear this marketing coach out...
If your email campaign is engaging and relevant to your reader, you can easily send five to seven emails over a period of three or four weeks.
Here are six quick tips for a successful email campaign:
Internet Marketing Tip #1: Plan a "preview" event and market it FIRST.
It's much easier to get prospects to take baby steps during the trust-building phase. For now, make it easy for them to say ‘yes’ to an invitation. Later, during your preview event, when your relationship is growing, you can introduce your new program or product.
Case in point: I sent out three emails invitations to register for my free Brand Authenticity business coaching preview call. The result? A gratifying 516 people registered for the preview call!
Internet Marketing Tip #2: Get their attention with this...
Did I make you look? Using a trailing sentence in your subject line… and the first sentence of your email will encourage your reader to, well, read the rest of your email. (Asking a question in your subject line will have the same results!)
Internet Marketing Tip #3: Do NOT sell in the email!
Don’t expect a little ol’ email to do the heavy lifting. That's your sales page's job. Your email message should create enough interest to motivate your prospect to go to your website for more information. Resist giving details of your new product or service. Instead, explain what the offer will do FOR them!
Internet Marketing Tip #4: Create urgency by releasing your sales figures.
Let your readers know how limited your offer is, and then keep them posted as to how much you've sold. Demonstrate that others want what you're offering by revealing the decreasing supply, and you’ve created a sense of urgency.
For example, response to my last email for Brand Authenticity disclosing that we were 56% sold out, pushed the figures to 64%! People need to know that if they snooze, they lose; so be sure and remind them to take action...now!
Internet Marketing Tip #5: Send a "last chance" email the day before your cut-off date.
You will be amazed at how many people will wait until the very last, teensy, tiny second to take advantage of a time-sensitive offer. So if you're tempted to omit the "last chance" email, please, send it. You'll be glad you did!
Internet Marketing Tip #6: A weekly email is barely enough!
In my business coaching campaigns, I send one email each week for the first 2-3 weeks. Then, as the cut-off date draws near, I send a second email each week for another two weeks. For the final week I send out a third, the "last chance" email.
Will sending so many emails make some people mad? Yes. Please excuse me for sounding tough here, but just ‘get over it!’ These are the people who won't buy from you anyway. As I remind my business coaching clients: “Don't take it personally. Sending out email reminders to your potential clients is an important part of your job.”
Most of all have fun with your campaigns. If you're genuine and project a feeling of caring and connection in your emails, your readers will watch what you're doing with interest. When your offer (finally) tickles their fancy, they will appreciate the consistent reminders that you’ve been eager to work with them.
Now, my internet marketing tip is NOT that you send your list an email every five minutes. We all know how annoying THAT is!
BUT...I hear from too many business coaching clients that they send out one, maybe two emails, and then expect to sit back and watch their programs fill and their products leap off the shelves.
It just doesn't work that way.
Your prospective clients are busy. They’re not focused on what you’re so generously offering. Doesn't that sound like YOU on the receiving end of an email offer?
So, to earn their attention, you need to send multiple emails. Make your message catchy, authentic and fun to read. Now, before you balk and tell me you "don't want to be one of THOSE kinds of marketers," please hear this marketing coach out...
If your email campaign is engaging and relevant to your reader, you can easily send five to seven emails over a period of three or four weeks.
Here are six quick tips for a successful email campaign:
Internet Marketing Tip #1: Plan a "preview" event and market it FIRST.
It's much easier to get prospects to take baby steps during the trust-building phase. For now, make it easy for them to say ‘yes’ to an invitation. Later, during your preview event, when your relationship is growing, you can introduce your new program or product.
Case in point: I sent out three emails invitations to register for my free Brand Authenticity business coaching preview call. The result? A gratifying 516 people registered for the preview call!
Internet Marketing Tip #2: Get their attention with this...
Did I make you look? Using a trailing sentence in your subject line… and the first sentence of your email will encourage your reader to, well, read the rest of your email. (Asking a question in your subject line will have the same results!)
Internet Marketing Tip #3: Do NOT sell in the email!
Don’t expect a little ol’ email to do the heavy lifting. That's your sales page's job. Your email message should create enough interest to motivate your prospect to go to your website for more information. Resist giving details of your new product or service. Instead, explain what the offer will do FOR them!
Internet Marketing Tip #4: Create urgency by releasing your sales figures.
Let your readers know how limited your offer is, and then keep them posted as to how much you've sold. Demonstrate that others want what you're offering by revealing the decreasing supply, and you’ve created a sense of urgency.
For example, response to my last email for Brand Authenticity disclosing that we were 56% sold out, pushed the figures to 64%! People need to know that if they snooze, they lose; so be sure and remind them to take action...now!
Internet Marketing Tip #5: Send a "last chance" email the day before your cut-off date.
You will be amazed at how many people will wait until the very last, teensy, tiny second to take advantage of a time-sensitive offer. So if you're tempted to omit the "last chance" email, please, send it. You'll be glad you did!
Internet Marketing Tip #6: A weekly email is barely enough!
In my business coaching campaigns, I send one email each week for the first 2-3 weeks. Then, as the cut-off date draws near, I send a second email each week for another two weeks. For the final week I send out a third, the "last chance" email.
Will sending so many emails make some people mad? Yes. Please excuse me for sounding tough here, but just ‘get over it!’ These are the people who won't buy from you anyway. As I remind my business coaching clients: “Don't take it personally. Sending out email reminders to your potential clients is an important part of your job.”
Most of all have fun with your campaigns. If you're genuine and project a feeling of caring and connection in your emails, your readers will watch what you're doing with interest. When your offer (finally) tickles their fancy, they will appreciate the consistent reminders that you’ve been eager to work with them.
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